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Fluid Edge Themes

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About Our Founder

Experienced and Friendly

Shadi Taleb

Founder & CEO

With experience spanning 20 years across the business, finance and print manufacturing sectors, Shadi Taleb has always focused on delivering value through innovation. A serial entrepreneur, Shadi’s goal is to democratise product personalisation by making it affordable and accessible to any sized merchant anywhere in the world. He is also a self-proclaimed tennis champion

We should really be looked at a revenue center, not a cost center.

People are definitely prepared to pay more and wait longer. The challenge has always been to make personalization a profitable exercise.

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